Shazia Ginai

Shazia Ginai

Panellist

Chief Marketing Officer, Basis

Shazia Ginai, is a dynamic marketing strategist currently serving as Chief Marketing Officer for Basis. She is a driving force seamlessly turning insights into action. With a stellar track record, Shazia has successfully led insight capabilities in various organizations, catalysing change across diverse markets and functions at Chief Growth Officer and CEO levels. She began her journey in the luxury fragrance and skincare industry at P&G, solidifying her expertise. Later, she established and led the global insight function at ghd, cementing her passion for actionable insights and empathetic leadership.

Beyond her career, Shazia passionately champions equality and inclusion. She holds the role of Board Chair for Colour of Research, advises Women In Research, and actively contributes to the Market Research Society D&I Council. Shazia's commitment extends beyond her professional life. She dedicates her time and energy to raising awareness and researching menstrual health, actively volunteering for Endometriosis.